🚀 5 Quick Marketing Tips for Aussie Small Businesses (That Actually Work in 2025)

Running a small business in Australia is no joke — margins are tight, time is limited, and you're expected to be a tradie, bookkeeper, and Instagram influencer all in one. That’s why we built WRLDWIDE Co. — to help businesses like yours grow online without wasting time or money.

Here are 5 marketing tips that actually move the needle — no fluff.

1. 📍 Get Your Google Business Profile in Shape

Still not showing up on Google Maps? You're leaving money on the table. Here’s what you need:

• A verified Google Business Profile

• Clear photos of your work, shopfront, or menu

• Up-to-date contact info + opening hours

• Regular posts (even if it’s just once a week)

2. 📱 Your Website Needs to Work on Phones

Over 70% of people check your website on mobile. If your site is slow, broken, or looks like it was built in 2009, they bounce.

Make sure your website:

• Loads fast (under 3 seconds)

• Looks clean and uncluttered

• Has 1 clear call-to-action (like Call Now, Book a Quote, or Order Online)

3. 🧠 Build Trust with Content

People don’t buy from logos — they buy from people they trust. Create quick content that shows off your expertise:

• Before & after photos

• Short videos explaining your process

• Blog posts answering common customer questions (like this one)

You don’t need to go viral — you just need to show you know your stuff.

4. 📣 Facebook Ads Still Work (If You Do Them Right)

You don’t need a big budget to make Facebook or Instagram ads work — but you do need to:

• Target your local area

• Show real photos (not stock)

• Use simple, direct offers (e.g. “$49 gutter clean – this week only”)

Don’t boost random posts. Use Facebook Ads Manager — or let us handle it.

5. 📬 Don’t Sleep on Email Marketing

Your past customers are your easiest win — and most small businesses never message them again.

Start with:

• A simple tool like MailerLite or Mailchimp

• A monthly update (new offers, testimonials, seasonal tips)

• A call to action (book, refer, reply)

Even one email a month can bring back lost leads.